A PREFACE TO MARKETING MANAGEMENT 15E PETER

This is the INTERNATIONAL EDITION of "A PREFACE TO MARKETING MANAGEMENT 15E" by PETER

This book is available to purchase. The U.S. edition is rental only. There are minimal (if any) differences between these two books.

Why rent and have all the trouble when you can buy for almost the same price! TexbookDepository - we are here to help!"

  • ISBN 13 : 9781260287257
  • Edition : 15
$98.00
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9781260287257

"Preface to Marketing Management, 15e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and conceptually sound text, this book has been able to maintain its position as a leading marketing management text.

The fifteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts. "

International Edition Details

  • Publisher : McGraw-Hill Education
  • Published On : Jan 24, 2018
  • Conditions : New
  • Language : English
  • Pages : 288
  • Weight : 1 lbs
  • Binding : Paperback
  • Dimensions : 8 x 0.4 x 9.9

Table of content

Right now the table of content for this book is not available

A PREFACE TO MARKETING MANAGEMENT 15E PETER

This is the U.S. EDITION of A PREFACE TO MARKETING MANAGEMENT 15E by PETER

You can rent this book from Chegg, Amazon or your college bookstore.

REMEMBER that you cannot leave notes in it, should return it in time, cannot sell it and might get a brutal fine if you lose or damage it!

  • ISBN 13 : 9781260151619
  • Edition : 15
Rent for
$98.00

"Preface to Marketing Management, 15e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and conceptually sound text, this book has been able to maintain its position as a leading marketing management text.

The fifteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts. "

U.S. Edition Details

  • Publisher : McGraw-Hill Education
  • Published On : Jan 23, 2018
  • Conditions : Rent
  • Language : English
  • Pages : 288
  • Weight : 1 lbs
  • Binding : Paperback
  • Dimensions : 8x0.4x9.9

Table of content

Right now the table of content for this book is not available
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